Who creates Trends in Online Social Media: The Crowd or Opinion Leaders?

Who creates Trends in Online Social Media: The Crowd or Opinion Leaders?

Trends in online social media always reflect the collective attention of a vast number of individuals across the network. For example, Internet slang words can be ubiquitous because of social memes and online contagions in an extremely short period. From Weibo, a Twitter-like service in China, we find that the adoption of popular Internet slang words experiences two peaks in its temporal evolut...

Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks

Recently, the impact of social networks in customer buying decision is rapidly increasing due to effectiveness in shaping public opinion. This paper helps marketers analyze social network’s members based on different characteristics and choose the best method for identifying influential people among them. Then, marketers can use these influential people as seeds to market products/services. Con...

Recognition of Online Opinion Leaders Based on Social Network Analysis

Opinion leaders on the internet play an important role in promoting the formation of online public opinion, which can influence the direction of public opinion. In this paper, we use social network analysis and content analysis to recognize the opinion leaders of online communities. First of all, we propose “Eight Degree” attribute indexes based on the characteristics of opinion leaders. Then, ...

Who or What Creates? A Conceptual Framework for Social Creativity

Review for Identifying Online Opinion Leaders

Nowadays, Internet enables its users to share the information online and to interact with others. Facing with numerous information, these Internet users are confused and begin to rely on the opinion leaders’ recommendations. The online opinion leaders are the individuals who have professional knowledge, who utilize the online channels to spread word-of-mouth information and who can affect the a...